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Research papers

Diaries VS people meters

The paper is divided in two parts. The first part compares the data generated by diaries and people meters in Canada. The comparison shows that both ratings systems generate data that is very similar in terms of general viewing behaviour. For...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Stan Staple, Chantal Mayrand
June 15, 1992
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Citation

Staple and Mayrand (1992a, June 15). Diaries VS people meters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diaries-vs-people-meters


Research papers

An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991

This paper reconstructs the history of the introduction of People Meters to Australia and New Zealand during 1989-1991. The rival multinational People Meter operators invested heavily in the race to secure contracts to provide ratings services in the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Terence W. Beed
June 15, 1992
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Citation

Beed, T. W. (1992a, June 15). An overview of the transition from diary-based television audience measurement to people meters in Australia and New Zealand, 1989-1991. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-overview-of-the-transition-from-diary-based-television-audience-measurement-to-people-meters-in-australia-and-new-zealand-1989-1991


Research papers

Don't count out the paper diary yet!

The self completed television viewing diary continues to be an important instrument for audience measurement in Canada and the U.S. The diary collects information on a 15 minute basis, assuming that only one channel is watched for all or most of the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Ken Purdye, Gérard Malo
June 15, 1992
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Citation

Purdye and Malo (1992a, June 15). Don't count out the paper diary yet!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/don-t-count-out-the-paper-diary-yet-


Research papers

Continuous TV measurement through diary panels

The broadcasting industries in South East Asia are showing the same fast development as the economies. Both in methodological and data delivery terms, many of the markets have the same facilities as markets in Europe and North America. Although not...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: John Kaye
June 15, 1992
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Citation

Kaye, J. (1992a, June 15). Continuous TV measurement through diary panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/continuous-tv-measurement-through-diary-panels


Research papers

Extended weeks of measurement

Since the early 1980s, BBM has measured radio tuning using a three-week sweep, chosen from a pre-announced window of 5 or 6 weeks. This sweep technique is familiar to radio broadcasters, researchers and others. In the United States, since 1981...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Duncan A. McKle, Owen Charlebois
June 15, 1992
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Citation

McKle and Charlebois (1992a, June 15). Extended weeks of measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/extended-weeks-of-measurement


Research papers

A comparison of three methods of estimating South African television audiences

Three methods currently in use in South Africa to estimate television audiences are explained. In order to obtain comparable data , the periods of fieldwork for the three methods had to be matched as closely as possible. The samples used for the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Gert Yssel
June 15, 1992
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Citation

Yssel, G. (1992a, June 15). A comparison of three methods of estimating South African television audiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comparison-of-three-methods-of-estimating-south-african-television-audiences


Research papers

Attention for and appreciation of radio programmes

The main purpose of the Radio Audience Research in Holland is to establish the number of people listening to radio. The data, gathered by means of quarterhour diaries, are used to show preferences of the audience for stations and programmes. It does...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Wilma de Haas
June 15, 1991
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Citation

de Haas, W. (1991a, June 15). Attention for and appreciation of radio programmes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attention-for-and-appreciation-of-radio-programmes


Research papers

Methods of radio audience measurement comparing interview and diary techniques

Within the scope of the ARD Method Test the standard instrument of radio listener research in the FRG, daily-routine survey, according to the pattern of Media Analysis '90 was tested against two versions of diary: diary with or without coverage of...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Gerhard Franz
June 15, 1991
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Citation

Franz, G. (1991a, June 15). Methods of radio audience measurement comparing interview and diary techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methods-of-radio-audience-measurement-comparing-interview-and-diary-techniques


Research papers

The accuracy and precision of consumer diary panel information

The Du Pont Company is one of the world's largest producers of Textile Fibers for Apparel End Uses. Major products include nylon, DACRON® polyester, ORLON® acrylic, and LYCRA® spandex. Its Textile Fibers are manufactured and marketed around...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: John B. Frey
September 1, 1990
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Citation

Frey, J. B. (1990a, September 01). The accuracy and precision of consumer diary panel information. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-accuracy-and-precision-of-consumer-diary-panel-information